Voter registration campaign
focused on reproductive rights
Summer 2024

This project targets progressive-leaning eligible-but-non-registered  voters in six US Congressional districts that are currently held by Republicans but considered to have high potential for flipping to Democrat. Postcards are intended to motivate recipients to register to vote and include a QR code directly to the California Secretary of State voter registration site.  115,000 individuals met the criteria for inclusion in this project. 

Ohio Abortion Rights Amendment
November 2023

This project targeted all Ohio women who were registered as Democrats, and who had not voted in Ohio’s August election. 135,000 women met these criteria.

Ohio Majority Rule Ballot Measure
August 2023

This project targeted women in two large metropolitan Ohio counties, who were registered as Democrats, but were low propensity voters based on voting records for last 5 years. 168,000 women met these criteria.

Georgia Pro-Choice Campaign
October 2022

This postcard project supported reproductive freedom and pro-choice candidates in Georgia. The selected population were black women, for whom the Voter data from the Secretary of State indicated a history of low-propensity voting.

Georgia runoff campaign
supporting Warnock and Ossoff
December 2020

This postcard project was aimed at increasing voter turnout of Democrat leaning low propensity voters in Georgia. Recipients were selected from the more than 7 million people on the Voter List obtained from the Georgia Secretary of State.

The low-propensity voters selected were black, non-Hispanics who had not voted in the November 2020 presidential election, but had voted at least once in the previous 5 years. Approximately 85,000 individuals received our post cards, and they were compared to an equal number who did not.

Post-election analysis showed that among those receiving postcards, 7.4% voted in the Special Election Runoff in Jan 2021, as opposed to only 5.2% of those not receiving postcards — a 2.2% improvement.

We have made an effort to compare these results with those of other groups. Progressive Voter Turnout has reported results ranging between 0.14% and 1.2%, while Vote Forward reported an average for 2020 projects of 0.8%.

Spanish Language Voter Outreach
2018

Spanish-language project to increase voter registration/voter turnout in several Latinex communities in the Central Valley of California.

This project involved the design, production, and distribution of 80,000 Spanish-language 8.5 x 5.5 postcard-style flyers that were placed on the windows of cars in parking lots of mercados, flea markets, Fiesta de los Muertas events, concerts sports events, big box stores, shopping malls and strip malls, grocery stores, and junior colleges. These were also left, with consent of management in various stores, barber shops, beauty parlors, restaurants, as well as placed on bulletin boards and in store windows. All cards had info re voter registration and QR codes to the voter registration website. We also produced and distributed 500 red, white, and blue, “Stop Trump / Vote for Josh Harder ….. “ lawn signs. No pre/post data was collected on the number of new registrants or voters that were added, but all of the candidates we were supporting won — and all in very close races